For makers and independent sellers
Your own shop. No subscription.
Turn your photos and prices into product pages you can review, edit and sell from.
2% when you sell. Our fees stop at $29 per shop each calendar month. Stripe’s card fees are extra. See pricing
Looks
Make it feel like your shop.
Choose a look, add your logo, and make the colors yours. Here’s the same sample shop in all four: pick one, then open it live or start with it.
Every look starts in its own color, and you can pick yours. Or describe the feel you want, add a photo of your work or packaging, and Claude suggests a look. Buyers see nothing until you save.
How it works
Start with what you already have.
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Add photos and details
Bring your photos, your prices and the facts buyers need, like size, material and care. Claude, an AI, drafts each listing from them, or you write your own.
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Review your shop
Check every draft, set your stock and choose your look. Nothing is published until you save it.
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Get ready to sell
Add a contact email and your returns policy, then connect Stripe, which takes your buyers’ cards and pays your bank. Stripe asks for your ID and bank details, and decides whether to accept you. Then share your link.
You add a photo and a note
Speckled mug. Stoneware, white glaze with iron speckle. Holds 10 oz (300 ml). Dishwasher and microwave safe. $36.
Claude drafts, and asks
Below its questions, the form holds Claude’s title, “Speckled White Stoneware Mug, 10 oz”, the price from the note, $36.00, a description and the photo’s alt text.
You answer, then save
- Added “Sold singly; the photo shows two”
- Added its size, and “to the brim”
- Shortened the title to “Speckled Mug”
- Set the stock to 8
Who it’s for
You bring the buyers. We give you the shop.
For one-off pieces and small batches: ceramics, prints, vintage finds, plants, candles and zines.
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Sell beyond the fair.
Put your shop’s address on your table sign and cards, so people can buy again after the fair.
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Turn your bio link into a shop.
Followers browse, order and pay, without a back-and-forth in your messages.
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Keep your marketplace shop.
Add a place for the buyers you bring yourself. Bring Etsy listings in once from a CSV export; nothing stays in sync.
Another sample shop Plate & Margin Prints of 18th-century natural history plates, on cotton rag. In Rubric. Open it
Is this right for my shop?
It suits
- One-offs and small batches, with a stock number that shows Sold out.
- One price per product.
- Posting orders yourself, at one rate per order, to up to 3 zones of countries.
- Selling in English or Spanish, in 16 currencies, wherever Stripe works.
Not built yet
- Sizes, colors or flavors as choices on one product.
- Pickup as a choice at checkout, or shipping labels.
- Digital downloads, discount codes, collections or reviews.
- A download of your listings or photos. Orders download as a spreadsheet.
Pricing
No subscription. A ceiling on our fees.
- $0 a month
- No subscription. A quiet month costs nothing.
- 2% when you sell
- Of each order’s items and shipping, before tax.
- $29 a month, at most
- Our fees per shop, each calendar month, in US dollars; other currencies have their own. You reach it at about $1,450 in sales; after that, that month’s orders carry no fee from us.
Stripe’s card fee is separate and has no cap: 2.9% + 30¢ on a US card.
| Your sale | $40.00 |
|---|---|
| Stripe’s fee (2.9% + 30¢) | −$1.46 |
| Our fee (2%) | −$0.80 |
| You keep | $37.74 |
Every fee, in detail
| Sales in the month | Stripe’s fees | Our fee | You keep |
|---|---|---|---|
| $0, a quiet month | $0 | $0 | $0 |
| $400 | $14.60 | $8.00 | $377.40 |
| $1,000 | $36.50 | $20.00 | $943.50 |
| $2,000 | $73.00 | $29.00 | $1,898.00 |
| $4,000, a busy December | $146.00 | $29.00 | $3,825.00 |
- Each order’s 2% is rounded to the cent, and months are calendar months in UTC.
- Other currencies have their own cap, about the same: €29, £25, CA$39 and more. Every currency
- Neither our 2% nor Stripe’s fee is returned when you refund an order.
- If a buyer disputes a payment, Stripe charges $15, and another $15 if you respond, which it gives back if you win.
- At Stripe, cards from other countries cost 1.5% more, and converting currency 1% more. Stripe Tax, if you turn it on, has its own fee.
- Your own domain, if you want one, is paid to a domain company.
- If our fee ever changes, we’ll email you 30 days before.
- Stripe’s standard US prices, as checked on 1 October 2026. See Stripe’s pricing for your country.
Your shop, your money
Payments go to your own Stripe account.
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We never hold your money.
Buyers pay on Stripe’s checkout page, the money goes into your Stripe account, and Stripe pays your bank on its own schedule.
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You run it.
You choose the name, logo, look, products, prices, stock and policies, and you can add your own domain.
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Every order, by email.
We email you each order and send your buyer a confirmation. Add a tracking number, and they hear how to follow it.
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What you can take with you.
Download your orders as a spreadsheet at any time. There’s no download of your listings or photos yet, so keep your own copies.
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Nothing tracks your buyers.
No analytics, no ad pixels, and no extra code for a phone to run. How shops are built
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Ask us anything.
Before you start or any time after: support@featherstall.com.
Questions
What sellers ask first.
Every question we’ve answered, from tax to domains.
What does a quiet month cost? And a busy one?
A month with no sales costs nothing. When you sell, we take 2% of each order and Stripe takes its fee, 2.9% + 30¢ for a US card. Our fees stop at $29 per shop in a calendar month, so $4,000 of sales in December costs $29 in our fees. Stripe’s fees have no cap: on $40 orders, that December’s would be $146.
What do I need before my shop takes orders?
Your policies, which are a contact email and your returns policy, and a Stripe account that Stripe has accepted. No Stripe account? You make one on the way. Until both are done, your shop shows your products but can’t take orders, and search engines don’t see it.
Will anyone find my shop?
Not by itself. Featherstall isn’t a marketplace, so nobody browses it for you: buyers come from your links, in your bio, your posts, your emails and on your market table. Once your shop can take payments, search engines can read it, and your products can appear in Google’s free listings if you set up Google Merchant Center.
Can I keep my Etsy shop, and bring my listings?
Yes. Download your Etsy listings as a CSV file and add it: Claude drafts them ten at a time with your prices, and you check each one. The export brings words and prices once, not photos, so you add those. Nothing stays in sync, so if a piece sells on Etsy first, set its stock to 0 here.
How does shipping work?
You set one rate per order and, if you like, an amount from which shipping is free, for up to 3 zones of countries. You buy postage from your carrier, then add the tracking number to the order, and your buyer gets an email saying how to follow it. Pickup isn’t a choice at checkout yet.
Do I have to use the AI? Can it make things up?
You don’t have to use it: you can write every word yourself. Claude is an AI made by Anthropic. It writes words from your photos and notes, never sets prices, and doesn’t make or change photos. Drafts can be wrong about a size or a material, so read each one. Nothing is published until you save it. What Claude sees
Give your products a place of their own.
Start with a few photos and prices. Review your shop before you share it.